Competitive semantic positioning evaluation
Multi-Brand Comparative Analysis evaluates structural stability of your brand messaging relative to 3-5 competitors. The analysis reveals where your positioning maintains coherence under AI interpretation and where it becomes indistinguishable from alternatives.
Investment: €8,000 one-time
What this service does
This service applies χ_CHORDS topological analysis comparatively—measuring not just whether your content is stable, but whether it remains distinct from competitor messaging when AI systems process both simultaneously.
Competitive advantage does not depend solely on what you communicate. It depends on whether differentiation survives AI-mediated interpretation. If your messaging exhibits lower structural stability than competitors, positioning degrades even when content is objectively superior.
The analysis evaluates your brand materials alongside identified competitors across the same AI systems. We measure semantic distance—how distinct your positioning appears versus how much it converges with alternatives under interpretation. Large semantic distance indicates robust differentiation. Small distance signals vulnerability to equivalence.
Why this matters
Markets reward differentiation that survives the channels through which customers encounter alternatives. When AI systems collapse your messaging into generic category language while competitors maintain distinctiveness, positioning advantage disappears.
Organizations typically discover this through symptoms: customers confused about differentiation, price pressure from being compared to inferior alternatives, sales conversations requiring excessive positioning explanation. Multi-Brand Comparative Analysis reveals these dynamics before they affect market outcomes.
How we approach it
Analysis begins with competitor identification. You specify 3-5 brands or products for comparative evaluation. We collect equivalent materials: websites, product pages, key messaging, positioning statements.
Each brand’s content undergoes χ_CHORDS analysis. We measure:
Absolute stability (χ values)
Which brands exhibit structural robustness versus fragility.
Relative semantic distance
How distinct your messaging appears from competitors under AI interpretation.
Dimensional overlap
Which stability dimensions you share with competitors versus where differentiation exists.
Cross-model positioning variance
How competitive relationships shift across different AI systems.
What you receive
Comparative Stability Matrix
Visual mapping showing χ values for your brand versus competitors. Identifies structural positioning advantages.
Semantic Distance Analysis
Quantifies how distinct your messaging remains from each competitor under AI interpretation.
Dimensional Differentiation Report
Shows which semantic dimensions create robust differentiation versus which overlap with competitors.
Cross-Model Competitive Dynamics
Documents how your position relative to competitors shifts across AI systems.
Strategic Positioning Recommendations
Identifies where reinforcement strengthens differentiation and where current advantages should be preserved.
Timeline
3-4 weeks from competitor specification to delivery.
